Home Page
Your Home page is often the first impression. It needs to quickly answer three questions:
- Who are you? A clear headline such as “East Cobb’s Premier Web Design Studio” tells visitors exactly who you are in one scan.
- What do you offer? A brief subheading or two sentences summarizing your top services (e.g., “Mobile-first web design and local SEO for small businesses”).
- What should I do next? Prominent buttons or links—“View Services,” “Read Testimonials,” or “Contact Us”—guide visitors deeper into your site.
Keep the layout clean: hero image or graphic at the top, a short introduction, then visual previews linking to your Services and About pages. This “above the fold” section should load instantly and display well on mobile and desktop.
Explore our Services to see how we help East Cobb businesses succeed online.
About Page
Your About page builds rapport by sharing your story and values. Visitors want to know who’s behind the brand:
- Your journey: A brief narrative—how you started, your East Cobb roots, and what drives you to serve local businesses.
- Team highlights: Photos and short bios add a human touch and make your business more relatable.
- Mission statement: One or two lines that encapsulate your purpose, like “Empowering East Cobb entrepreneurs with high-impact web solutions.”
Include a call-out box with core values or a quick timeline of milestones. This helps prospects feel connected and confident they’re working with people who understand their community.
Learn more about East Cobb Design Co. and why we love serving local businesses.
Services Page
The Services page is where you showcase exactly how you can help. Structure it to make scanning easy:
- Service overview: A one-sentence summary at the top (“Custom web design, SEO, and branding packages”).
- Individual services: Break out each offering with a clear title, 2–3-sentence description, and an icon or photo.
- Action links: Buttons labeled “Learn More” under each service that lead to dedicated sub-pages or contact forms.
For example, under “Local SEO Services,” briefly explain how you optimize Google Business Profiles and build citations to get East Cobb shops found on Search and Maps.
Ready to see our packages? View all services and pricing tiers.
Testimonials Page
Social proof is a powerful persuader. A dedicated Testimonials page helps seal the deal:
- Client quotes: Short, genuine feedback from East Cobb customers—ideally mentioning how your service solved a specific problem.
- Attribution: Names, headshots, or business logos make testimonials feel authentic.
- Case study links: Optional “Read full story” links if you have more detailed write-ups on your Our Work page.
Mix text quotes with quick video testimonials for variety. Highlight metrics where possible (“increased form submissions by 35% in two months”). This builds trust faster than self-praise.
Contact Page
If you only have one contact form on your site, make sure it’s on your Contact page—and that it’s simple:
- Minimal fields: Ask for name, email, and a brief message.
- Clickable contact info: Make phone numbers and email addresses tap-to-call/send on mobile.
- Map embed: A Google Map showing your East Cobb location reassures visitors you’re local.
You can add operating hours and a quick FAQ dropdown for common questions. The goal is to remove any friction—making it effortless for prospects to reach out.
Got a question? Get in touch today and we’ll respond within one business day.
8 Bonus Pages to Take Your Site Further
Once your core pages are set, these additional pages can boost SEO, deepen engagement, and showcase expertise.
1. Blog / News
A regularly updated blog helps drive organic traffic and positions you as a local expert. Write posts like “Top 5 Hidden Cafés in East Cobb” or “How Local Shops Are Navigating Online Marketing.” Each article gives you fresh content, internal linking opportunities, and something to share on social media—keeping your site active and visible.
2. Portfolio / Case Studies
Showcasing real work helps prospects visualize what you can do. For each project, include:
- Client challenge: What problem did they face?
- Your solution: How you addressed it (design, SEO tactics, etc.).
- Results: Concrete numbers (e.g., 40% increase in leads).
Link to these case studies from your Services and Testimonials pages for cross-promotion.
3. FAQ
Answering common questions—about pricing, timelines, or revision policies—reduces back-and-forth emails. Organize FAQs by topic and use accordion toggles so your page stays neat. Visitors appreciate not having to hunt for these answers, and you’ll save time handling support inquiries.
4. Pricing / Packages
Showing clear pricing tiers builds trust and pre-qualifies leads. Offer three packages—Basic, Standard, Premium—with bullet-point benefits under each. If exact prices vary, show starting prices (“Starting at $1,200”) or ranges. Transparency helps prospects decide faster and avoid sticker shock.
5. Team / Meet the Crew
People do business with people. A Team page with headshots and fun bios (even “favorite East Cobb coffee spot”) humanizes your brand. Visitors connect with faces and personalities—boosting the sense of community you bring to Marietta’s market.
6. Resources / Downloads
Offer free guides or checklists—like a “Website Planning Workbook” or “Local SEO Quick Start Guide”—in exchange for email sign-ups. This lead magnet grows your newsletter list and positions you as a generous expert in your field.
7. Careers / Join Our Team
Show your company is growing by listing open positions, office culture snippets, and staff perks. Even if you’re a small team, a simple “We’re hiring!” page attracts local talent and signals stability to clients.
8. Privacy Policy & Terms
Collecting any user data—newsletter sign-ups, contact forms—requires a clear Privacy Policy and Terms of Service. These pages build legal compliance and trust, reassuring visitors that you handle their information responsibly.
Your East Cobb Website Roadmap
With these 13 pages in place, your website will guide visitors from first glance to final click—whether that’s booking a service, signing up for your newsletter, or simply learning more. A well-structured site boosts SEO, clarifies your offerings, and builds trust with every East Cobb prospect.
