Pick Your Main Brand Color
Your main color is the heart of your palette. It appears most often—in your logo, buttons, and headlines. To choose it, think about:
- Your industry: A friendly café might use a warm orange, while a professional service could lean toward a trustworthy blue.
- Your personality: Bright and bold or calm and soft? Pick one shade that feels like “you.”
- Customer emotion: Want excitement? Go with reds or yellows. Need calm? Greens or muted tones work best.
Add One or Two Accent Colors
Accent colors highlight important items like calls-to-action or links. Keep it simple:
- Contrast: Choose a color that stands out against your main shade.
- Balance: Use accent colors sparingly—think buttons, icons, or special banners.
Tools like Coolors can suggest matching accents in just a click.
Choose Neutral Supporting Shades
Neutral colors (white, gray, beige) keep your design clean and readable. Use them for backgrounds, text blocks, and areas where you don’t want too much color.
- Light backgrounds: White or very light gray makes your content easy to read.
- Dark text: Dark gray or charcoal works better than pure black for long paragraphs.
Test for Readability and Flexibility
Before you finalize, check that your colors work together and stay clear on all devices:
- Read on screen: View your palette on a phone and desktop to spot any hard-to-read combos.
- Print test: Print a mock-up page to see how colors translate to paper.
- Gather feedback: Ask a few local customers or team members which combinations feel most inviting.
