Wild Creations Logo Redesign
Embodying the spirit of nature in every curve.
Project Overview
Wild Creations is an award-winning toy company known as “The Toy Brand of Tomorrow!” With a focus on educational and interactive products, their catalog includes excavation kits, EcoAquariums, animal figurines, and STEM-friendly innovations like the HT Racer. Recognized by the South Carolina Chamber of Commerce and Inc. Magazine for explosive growth, Wild Creations has earned over 40 national awards. Their leadership team — including Ernst & Young Entrepreneur of the Year nominees — sought a handcrafted logo design that would reflect their playful innovation, professional legacy, and expanding digital presence.
Goals
- Modernize the logo with a nature-forward aesthetic
- Ensure versatility across digital and print
- Increase brand recognition on social platforms
Deliverables
- Primary logo in full color and single-color
- Secondary icon/mark for social avatars
- Color palette and typography guidelines
- PNG, SVG and vector source files
Our Process
Our Handcrafted Logo Design Process
- Discovery: Collaborative kickoff, brand audit & audience research.
- Concepting: Hand-sketched explorations of leaf and wildlife motifs.
- Digital Refinement: Vector development & color trials in Illustrator.
- Presentation & Feedback: Two rounds of client review and tweaks.
- Finalization: Delivered full brand guideline PDF and asset package.
Audience Segments We Designed For
Results
- ✓ +52% social engagement on launch week via updated profile imagery from our handcrafted logo design launch.
- ✓ 30% increase in website inquiries from clearer brand recognition.
- ✓ Client reports overwhelming positive feedback at local craft fairs.
Client Feedback
❝ “East Cobb nailed our vision—our new logo perfectly captures the wild, handcrafted feel of our products. We’ve had so many compliments already!”
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